The Client

Allison Johnsen, PCC
Leadership Development Coach

The Challenge

What challenge did the client want Karen to address?

Although Allison had an extensive business and coaching background, she was facing a significant challenge with transitioning to solopreneurship. While she had experienced past success in marketing an entire product line for a large healthcare system, she found herself struggling to market her own services as a coach.

Why did the client have this challenge?

Despite Allison’s past success with marketing a product line, she quickly realized that her prior experience was vastly different from figuring out how to describe her own services as a coach, especially in a way that would be understandable to those who aren’t familiar with coaching.

Why did this client engage Karen to help?

Allison first met Karen at the Midwest ICF conference a few years ago. At this time, Allison was planning her exit from the corporate world, but hadn't yet made the leap.

When she finally decided to transition to solopreneurship, she knew Karen’s method and experience were exactly what she needed. Allison appreciated the program's practical guidance, which kept her from getting lost in the overwhelming sea of programs offered to coaches. The Quick Start Intensive program offered exposure to a variety of effective marketing strategies, as well as guidance on which strategies are most effective for coaches. It also provided a clear plan paired with accountability, which was exactly what Allison was looking for.

The Solution

What was the solution?

Allison worked in the Quick Start Intensive program for 3 months to accelerate her business.

What was the timeline?

This coaching engagement took three 3-month groups to achieve the results stated.

The Results

How did Karen’s solution solve the client’s challenge?

The QSI program provided Allison with individualized help, a community of like-minded coaches, education, and accountability as she worked towards her goals. These resources were invaluable in helping her define her niche and effectively market her services. Allison appreciated the specific guidance and actionable insights from Karen and Connie, which helped her understand and implement the right marketing strategies for her business. The program offered not just information but tailored guidance, giving Allison the necessary push to advance her coaching business.

What benefits did this client immediately see because of her work with Karen?

While a previous coach had pushed Allison to get on social media and taught her some tools, QSI provided her with a deeper understanding of the importance and strategic use of social media. She learned that her posts didn't need to be as frequent as she initially thought, and that they didn’t need to fit a certain mold. Allison also realized that LinkedIn was her primary platform, as opposed to Facebook, Instagram, or Tik Tok. This insight came from discussions about where to focus her marketing efforts based on her coaching business type.

Another major benefit was learning the power of Market Research Conversation, which helped Allison hone in on her ideal client. This focus allowed her to tailor her messaging and choose the right opportunities.

Allison also emphasized that she made more than her investment in QSI back, making the experience more than worth it to her.

What benefits should this client see over time because of her work with Karen?

Allison’s time in QSI helped her realize that persistence is key. The program's encouragement to "keep at it" was crucial! It also taught her to relax into the process and have more fun with her work. Allison emphasized the importance of continuous effort, even beyond the 90-day QSI program, as persistence will inevitably lead to success.

Ultimately, Allison expects QSI's teachings to help her continue to build a more structured, enjoyable, and successful coaching business.